Mayor Rawlings-Blake Leads List of “25 Mayors That Have Mastered Twitter"

Crest of the City of Baltimore

Catherine E. Pugh
Baltimore City
250 City Hall - Baltimore Maryland 21202
(410) 396-3835 - Fax: (410) 576-9425

Better Schools. Safer Streets. Stronger Neighborhoods.


Anthony McCarthy
(443) 902-1763

[email protected]


BALTIMORE, Md. (March 29, 2016)— Mayor Stephanie Rawlings-Blake was #1 among “The Tweet Elite,” a list of 25 mayors that have mastered Twitter. Released today, the study looks at the use of Twitter by mayors from the 250 largest U.S. cities. Development Counsellors International, a leading firm specialized in marketing places, prepared the report.

Since launching in 2006 Twitter has developed into a highly-effective, low-cost communications tool in national and local elections. Elected officials have also embraced the microblogging site as a means of connecting directly with the public on a daily basis.

“Twitter has emerged as a powerful tool for mayors to interact with citizens on a daily basis and actively listen to views outside of their inner circle,” says Andy Levine, President and Chief Creative Officer, DCI. “Our aim was to highlight the ‘jedi masters’ of this important communications tool.”

“It is exciting to be recognized as one of the top Mayors on Twitter,” said Mayor Rawlings-Blake. “We have worked hard to leverage the power of 140 characters to create an important communication tool that has connected me to Baltimore City in new ways.”

DCI’s research began by searching the Twitter accounts of mayors for the 250 largest cities in the U.S. The firm evaluated their Twitter activity over a 60-day period from January 1-February 29, 2016. Each mayor’s activity was scored based on five categories of weighted importance:

• Audience (30%)…Number of Twitter followers divided by the city’s population.
• Frequency (20%)…Average daily number of tweets communicated by each mayor.
• Responsiveness (20%)…Average daily number of reply tweets communicated by each mayor.
• Engagement (20%)…Average percentage of retweets/likes by each mayor’s followers.
• Influence (10%)…Number of other mayors (from the 250 largest U.S. cities) that follow a mayor’s Twitter account.

The report also measures the “top five” mayors in each of the individual ranking components: Audience, Frequency, Responsiveness, Engagement and Influence.

For your copy of “The Tweet Elite” visit: Elite 25 Mayors who mastered twitter

About Development Counsellors International (DCI)
Development Counsellors International (DCI) is the leader in marketing places. Since 1960, we have worked with more than 450 cities, regions, provinces, states and countries, helping them attract both investors and visitors. DCI specializes exclusively in all phases of economic development and tourism marketing.

Related Stories

Mayor Pugh, Governor Hogan, Goldman Sachs and Bloomberg Philanthropies Announce $10 Million Commitment for Goldman Sachs 10,000 Small Businesses in Baltimore

Baltimore Mayor Catherine E. Pugh, Maryland Governor Larry Hogan, Founder of Bloomberg L.P. and Bloomberg Philanthropies Michael R. Bloomberg and Goldman Sachs Chairman and CEO Lloyd C. Blankfein today announced a $10 million commitment to continue Goldman Sachs 10,000 Small Businesses in Baltimore to help create jobs and economic growth. This $10 million commitment in Baltimore, a co-investment between Goldman Sachs and Bloomberg Philanthropies, marks the first-ever co-investment in the Goldman Sachs 10,000 Small Businesses program, which provides a practical business education and access to capital and for small business owners. 10,000 Small Businesses Advisory Council Co-Chairs Warren Buffett and Dr. Michael Porter were also present at the announcement and were joined by local program partners.

Mayor Catherine E. Pugh and Governor Larry Hogan Announces Project C.O.R.E. Awardees in Baltimore City

Mayor Catherine E. Pugh and Governor Larry Hogan today announced awardees for demolition funds through Project C.O.R.E., or Creating Opportunities for Renewal and Enterprise, a multi-year city-state partnership to demolish vacant and derelict buildings in Baltimore and replace them with green space or create the foundation for redevelopment in Baltimore City. 

Foundation encourages private sector to match support for summer jobs

Baltimore City’s nationally recognized summer jobs program, YouthWorks, continues to grow in popularity, increasing the need for employment opportunities this summer. In response, the Annie E. Casey Foundation has committed $500,000 and offered a second $500,000 as a challenge grant to be matched by the private sector. These funds will create more than 650 five-week summer jobs for city youth and young adults. But more money is needed in order to offer employment to all youth who have completed their registration.