Together We Can Keep Baltimore Beautiful
What is BMORE Beautiful?
BMORE Beautiful is a City-led, peer to peer beautification program. The goal of the program is to not only change behaviors and attitudes towards the beautification of the City, but to also encourage residents, businesses and organizations to become directly involved in activities and projects that will keep their neighborhoods clean.
To meet this goal, the City will work closely with neighborhoods on their unique beatification projects and cleanliness challenges, as well as provide educational literature, outreach materials and other resources that residents can use to Keep BMORE Beautiful.
BMORE Beautiful Pilot Program
BMORE Beautiful is intended to be a citywide initiative, however initially the program will be piloted in 22 diverse neighborhoods. This necessary step will allow the City to fully develop the program, identify best practices and determine the most appropriate uses of internal and external resources before it is expanded citywide.
For one year, starting in April 2017, the City will directly engage residents in the piloted neighborhood who sign the BMORE Beautiful pledge card and agree to take an active role in keeping their community beautiful. Each piloted neighborhood will also have a volunteer resident block captain that will be responsible for: RECRUITING neighbors to sign the pledge and participate in BMORE Beautiful; ORGANIZING ongoing beautification and cleaning activities; LEADING others to change their negative behaviors regarding neighborhood cleanliness; and EDUCATING their neighbors on how to comply with specific City Code requirements, how they can help keep the neighborhood beautiful, and why it is important to change negative behaviors regarding neighborhood cleanliness.
City Officials will measure the pilot’s success by gathering community perception surveys, analyzing 311 data, collecting before and after photographs to demonstrate change, and collecting weekly community cleanliness scores provided by the BMORE Beautiful captains.
For more information about BMORE Beautiful please email.