Together We Can Keep Baltimore Beautiful
What is BMORE Beautiful?
BMORE Beautiful is a City-led, peer-to-peer beautification program.
The goal of the program is to not only change behaviors and attitudes towards the beautification of the City, but to also encourage residents, businesses, and organizations to become directly involved in activities and projects that will keep their neighborhoods clean.
To meet this goal, the City will work closely with neighborhoods on their unique beautification projects and cleanliness challenges, as well as provide educational literature, outreach materials, and other resources that residents can use to Keep BMORE Beautiful.
BMORE Beautiful Pilot Program
Starting in April 2017, the City directly engaged residents in 23 pilot neighborhoods. In each piloted neighborhood a volunteer resident block captain was responsible for RECRUITING neighbors to sign the pledge and participate in BMORE Beautiful; ORGANIZING ongoing beautification and cleaning activities; LEADING others to change their negative behaviors regarding neighborhood cleanliness; and EDUCATING their neighbors on how to comply with specific City Code requirements and how they can keep their neighborhood beautiful through simple, easy-to-follow behaviors.
For one year, beginning May 2018, the pilot will expand into 24 additional neighborhoods. During the second year of the pilot the City will continue to develop the program, identify and apply best practices learned during the first year and continue to evaluate the most appropriate uses of internal and external resources before citywide expansion. Additionally, City Officials will measure the success of the expanded program by gathering community perception surveys, analyzing 311 data, collecting before and after photographs to demonstrate change, and collecting cleanliness scores provided by BMORE Beautiful Captains.
For more information about BMORE Beautiful please email BMOREBeautiful@baltimorecity.gov